While “on cloud” might conjure images of fluffy white pillows or dreamy landscapes, in the world of footwear, it refers to a specific brand known for its innovative and incredibly comfortable shoes.
On Cloud, or simply On, has taken the running shoe market by storm, captivating athletes and casual wearers alike with its unique CloudTec® sole technology.
This article delves into everything you need to know about On Cloud, from its origins and core technology to the different shoe lines it offers and where to find the perfect pair for your needs.
A Swiss Story of Innovation: The Birth of On
On Cloud’s story began in 2010 in Switzerland, the brainchild of Olivier Bernhard, David Allemann, and Caspar Coppetti. Bernhard, a former elite athlete who found traditional running shoes uncomfortable, teamed up with Allemann and Coppetti, both experienced engineers, to create a shoe that prioritized comfort without sacrificing performance.
Their vision led to the development of CloudTec®, the cornerstone of On shoes. This innovative technology features hollow pods in the sole that collapse on impact, absorbing shock and providing a soft landing. As you push off, the pods lock together for a propulsive feel, propelling you forward efficiently.
The result? A shoe that’s both incredibly comfortable and surprisingly responsive, perfect for running long distances or simply getting through your day on your feet.
CloudTec® Explained: The Secret Sauce of On Comfort
The key to On’s success lies in its proprietary CloudTec® sole technology. Here’s a breakdown of how it works:
Hollow Pods: The heart of the sole consists of numerous hollow pods strategically placed throughout. These pods compress upon impact, absorbing shock and minimizing stress on your joints.
Landing Pad: The initial contact point between your foot and the ground is designed to be wider and softer, providing a smooth transition from heel strike to midfoot.
Locked-in Propulsion: As you push off, the pods lock together, creating a stable platform for efficient energy transfer and forward propulsion.
The specific configuration and material of the pods vary depending on the shoe’s intended use. For example, running shoes will have a firmer pod construction for better responsiveness, while lifestyle shoes prioritize softer pods for all-day comfort.
Stepping Up Your Shoe Game: On’s Diverse Shoe Lines
On Cloud offers a wide range of shoes catering to various needs and activities. Here’s a look at their most popular lines:
Cloud: The flagship line, the Cloud series offers a versatile mix of comfort and performance. It’s perfect for everyday wear, light running, and exploring the city.
Cloud X: Designed for runners who prioritize comfort, the Cloud X series features a softer pod configuration and increased cushioning. They’re ideal for longer runs on pavement or light trails.
CloudTec Ensate: This line focuses on stability and support, making it a great choice for runners who overpronate or need extra support for their ankles.
Cloudstratus: For the ultimate in cushioned comfort, the Cloudstratus series boasts the most generous amount of CloudTec® pods, providing unparalleled impact absorption.
Cloudnova: Merging style with comfort, the Cloudnova series offers a sleek and stylish design perfect for everyday wear and casual walks.
Cloud Hi: These high-top sneakers provide additional ankle support and a more urban aesthetic while still retaining the signature On comfort.
Beyond Running: On for Everyday Activities
While On initially made its name in the running shoe market, the brand’s focus on comfort has extended its reach beyond just running shoes. Today, On offers a wide range of casual and lifestyle shoes perfect for everyday wear. These shoes incorporate the CloudTec technology to varying degrees, ensuring you experience unparalleled comfort throughout your day, whether you’re exploring the city, running errands, or simply relaxing at home.
Finding Your Perfect Fit: Where to Buy On Cloud Shoes
On Cloud shoes are available for purchase through various channels:
On Official Website: This offers the widest selection of styles and colors, often with exclusive releases and promotions.
Authorized Retailers: Many online and physical stores carry On shoes, including major sporting goods retailers and select fashion boutiques.
Independent Running Stores: These stores often have knowledgeable staff who can help you find the perfect On shoe for your needs and running style.
Popular On Cloud Models
On Cloud 5
The On Cloud 5 is perhaps the most popular model in the lineup, known for its all-day comfort and stylish design. Lightweight and versatile, this shoe is perfect for everyday wear, whether you’re walking through the city or standing on your feet for long periods. The easy slip-on design with speed laces adds convenience, making it a favorite among professionals like nurses who need comfort without compromising style.
On Cloudmonster
For those looking for a shoe that excels in both running and walking, the On Cloudmonster is a top contender. It’s designed with maximum cushioning in mind, making it ideal for hard surfaces like asphalt or concrete. The combination of CloudTec and a forefoot rocker design offers a smooth and effortless stride, making it perfect for long-distance activities.
On Cloudnova
The On Cloudnova is another popular model, known for its exceptional support and comfort. It’s a great choice for runners who need a shoe that can handle long runs while providing adequate cushioning and support. However, some users have reported issues with durability, noting that the shoes may wear down more quickly than expected.
Beyond the Shoe: On’s Commitment to Sustainability
In addition to prioritizing comfort and performance, On commits to sustainability practices. The brand uses recycled materials in many of its shoes and partners with organizations dedicated to environmental responsibility. This commitment resonates with consumers who value both style and sustainability.
FAQs
Q: Are On Cloud Shoes Good for Running?
A: Yes, On Cloud shoes are excellent for running, particularly models like the Cloudnova and Cloudmonster. They provide the necessary cushioning and support while being lightweight and breathable. However, if you’re a runner who prioritizes durability, you might want to consider how often you plan to use them, as some users have noted wear issues over time.
Q: Can You Wear On Cloud Shoes Without Socks?
A: Wearing On Cloud shoes without socks is a matter of personal preference. The shoes are designed to be comfortable with or without socks, but if you do opt to go sockless, ensure the shoes are well-fitted to avoid discomfort. If you choose to wear socks, breathable, snug-fitting options are recommended to maintain the shoe’s comfort and prevent slipping.
Q: How Should You Clean On Cloud Shoes?
A: Cleaning On Cloud shoes requires a bit of care. It’s generally advised not to throw them in the washing machine as it can damage the materials. Instead, hand wash them with mild soap and water, paying attention to the soles and any fabric areas that may accumulate dirt
Q: What is On Running known for?
A: On Running is a Swiss sports brand renowned for its innovative running shoes, particularly known for their signature CloudTec technology that provides a cushioned yet responsive running experience.
Q: Who are the target customers for On Running shoes?
A: On Running caters to a wide range of runners, from casual joggers to professional athletes. Their shoes are designed to offer comfort, performance, and style.
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